REEBOK Z-PUMP LAUNCH
THE BRIEF Get consumers to understand how the new z-pump is changing the running landscape through Reebok’s proprietary Pump technology
THE CHALLENGE Taking a feature that was once a non-functional style accessory in their classic line of footwear and validate it as a functional advantage for runners to drive consideration and incentivize purchase.
THE SOLUTION With ATL owning that emotional space through their TV spots, our team decided it was absolutely necessary to drive home the core benefit of the newly reinvented pump air sleeve to drive consideration and conversion. A big unlock for us was to deconstruct the technology through illustration to shed light on this new innovative tech that provides runners with a custom fit.
