HEAR THE HYPE / JBL x NBA
THE BRIEF Develop a toolkit platform that leverages JBLs NBA partnership to drive awareness of key product offerings.
THE CHALLENGE Create a campaign on a limited budget using photography and motion assets that we had collected on our production days with various NBA athletes.
THE SOLUTION We wanted to keep our message simple but also embody the unapologetic spirit of the JBL Audio brand. From Steph Curry to Jayson Tatum, JBL has always been able to get in on the ground floor with the next up and coming stars of the NBA, so tying their likeness and attitudes together under our thematic HEAR THE HYPE was our way showcasing our brand (product) personality.
