CHRIS NAZZARO | CREATIVE DIRECTION x DESIGN
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Harman Store Windows

 

HARMAN NYC STORE WINDOW KITS

THE BRIEF Create a spring inspired thematic that can showcase a variety of product offerings within the Harman store on Madison Ave.

THE CHALLENGE Working with a limited budget to create compelling window kits for individual product offerings under a single seasonal thematic.

THE SOLUTIONThe Spring season in the northeast is a beacon of hope for locals who have battled the dark frozen tundra of the winter months. It means warmer weather, longer days, and the pursuit of outdoor adventuring with friends. In order to dial in on that reinvigorated sense of adventure that comes with the spring, season we created the overarching thematic “PLAY ALL DAY”. From central park bike rides with your buds (headphones), to road tripping with your crew to the next vacation or music fest,  JBL had a product that matched your every move.


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TEAM CREDIT
My Role - Creative Director
Aaron Schrade - Design Director
Brandon Ma - Senior Copywriter
Christine Hanlon - Account Director
Mike Rizio - Senior Account Director