Hewlett Packard - Sustainability
THE BRIEF Create content for social and owned media channels for HP B2B audience around the brand’s sustainability efforts.
THE CHALLENGE Creating a scalable toolkit with long form and short form pieces that can organically communicate mission as well as organic product integration.
THE SOLUTION Aside from cross checking data and facts around both HP’s wholistic sustainability supply chain and specific cross category product offerings we started by creating a compelling long form narrative that inspired an entire media toolkit of elements for their global brand and sales teams. Each moment was an integration of recycled materials blended with compelling photography that reinforced the preservation of nature’s most remarkable creations. From LinkedIn to Youtube we delivered a world of digital content to reach consumers and partners across the world.
