JBL QUANTUM CUP
THE BRIEF Launch a promotional platform to drive volume and commerce around JBL’s new entry into the esport space with their first ever gaming headset, the Quantum Series.
THE CHALLENGE Create content and digital engagement that leverages JBL’s ambassadors, generates awareness around JBL’s esport broadcast and drives commerce.
THE SOLUTION As this new headset hit the market, we knew the core of this program would be centered around creating a seamless experience for our customers to engage with the tournament broadcast without losing the ability to shop our exclusive new headsets. That’s why a large part of our strategy was to create a destination within JBL’s brand page on Amazon. This commerce forward portal allowed customers to view highlights, dive deeper into the JBL Quantum ethos and even sign up their squad for a piece of the tourney action. Throughout broadcast we also worked with our NBA All-Star the Greek Freak to drive viewers back to amazon to level up their game and gear.
