SPACE CAT DARK LAGER LABEL
This concept was an evolutionary design based on a fan favorite dark lager - SCHWARZ BIER. Along with the design I had captured the photography for their socials.
SPACE CAT HEFE SPRING BATCH LABEL : CATS PAJAMAS
This concept was inspired by Cheshire Cat in Alice in Wonderland, expanding on getting lost in space with an integrated touch of Dali montage scene #spacetrippin.
SPACE CAT HONEY BLONDE ALE LABEL
Transitioning SpaceCat to create labels with a central focus, this concept explored leveraging the idea of bees (or mini space cat bees) flocking to their hive like bees to honey. A celebration of flavor with a touch of space in every can.
WISE ACRE FARM CANNA-PACKAGING
This concept celebrated wise acre’s homage to the brand founders history rooted in Cyclopean masonry throw our focal ‘eye’ graphic. The brand ethos is all about bridging unique strains from around the globe in hopes of connecting us all closer to the dust from which we came, which is why we made sure to integrated different global symbols of the cannabis goddess throughout every piece of the design. Because these were reusable tins, we loved the idea of having two tins combine to form one unified eye (bringing consumers together and sparking some conversation over their shared love of wise acre product).
SPACE CAT CORE CONTENT SHOOT
Elevating content efforts by capturing key product offerings for social and retail application. My first stab at photography as a traditional designer.
SCRUMPTIOUS FISH AND CHIPS FOOD TRUCK
Worked with Santa Cruz based Scrumptious LLC to revamp their existing identity and rolled out their newly aquired food truck. Cheers to the whole SFC crew.
AUDIOMACK CONTENT SERIES: SKYLINE
Created the aesthetic and identity for Audiomack’s newest global initiative skyline which spotlights local artists all over the globe. The style was meant to feel ‘passporty’ and unrefined. Below were the two variants left for the team’s approval. Check out the series here.
ZAU IDENTITY AND PACKAGING
Worked with Santa Cruz based Scrumptious LLC to develop an identity and packaging for their proprietary curry ketchup ZAU.
AUDIOMACK MEMBER ACCESS ART & PREMIUM EXCLUSIVES PLAYLIST
Another collaboration with the Audiomack team to create various aesthetics for both premium membership tiles and cover art for site and app.
MOUNTAIN HIGH REBRAND / PACKAGING
Exciting collaboration with Colorado Product Services rebranding their entire rec and medical line of cannabis edibles.
ALL GROWN UP ALBUM ART
Fun concept exploratory for 90’s inspired music playlist for the Audiomack team.
CICI’S PIZZA BOX REVAMP
With the introduction of a carry out service, Cici’s pizza buffet team tasked me with reimagining their box top design. I wanted this concept to embody everything the Cici’s dining experience delivered upon: Fun Games, Flavorful Variety and (now) Favorites-to-go. The foundation for this concept was centered around their iconic ‘spark’ symbol.
STUDIO TRIPPIN’
Had a fun time collaborating with the DJ Booth team creating marks and title cards for their new docu-series Studio Trippin’
AUDIOMACK ICON ‘Cutting Room Floor’
Graphic exploration for the Audiomack team for the launch of their app. They wanted to explore icons that either incorporated a play button or sound wave inspired icons.
FINE TUNED
Title card logo for Audiomack’s new series Fine Tuned.
BIPOLAR LOVE ALBUM
Collaboration with L.A. based musician and producer Greg Ieronimo to develop album art for his debut album BiPolar Love. We were digging the idea of this “ying and yang” effect that helped visualize the album theme around the most powerful of human emotions - love. Love can be beautiful and in that same instant be absolute hell.
BLAKK’D OUT
Word mark for some local friends’ snow mobile squad - wanted to play with infusing the energy of adrenaline (bolts) with ‘dust’ inspired by ‘rooster tails’ of snow.
HP STAR WARS PACKAGING
An early concept I had while working with HP on their limited Star Wars inspired laptops. The idea was to use light reactive ink to reveal the force that fueled the new face of evil Kylo Ren.
NEVER LEAVING CALIFORNIA
With the second album release on the way, musician Greg Ieronimo gave me the album name and sample tracks for inspiration. From multiple trips and stays in LA, I’ve always looked at it as being this world within itself, filled with transplants who were mostly creative dreamers (artists, musicians, actors, influencers). I liked the idea of a world with filled with hopes and dreams with no chance of escaping its addictive culture. This look pulled inspiration as a modern yet darker take on old space race propaganda infused with the colors associated with the west coasts killer sunsets.
DIFFERENT ON OUR MOUNTAIN SIZZLE VIDEO
Plain and simple this was a sizzle video created to help the Pepsi Foodservice team excite their potential QSR partners at Applebees during their renewal pitch. Through the combination of found footage and scraping the web for clips, we compiled a visual narrative to amp the room before diving into our activation ideas.